Digital Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’ In order to gain a greater perspective into the pulse of the KSA’s ad industry, we talked to Abdulla Alhammadi,...
Advertising Creative Leaders Talk Trends at ArabAd’s ‘The State of Creativity: MENA’ Panel at Creative Week 2021
Advertising 'The future of design in the Middle East looks very bright’: Mariagrazia De Angelis, MD at Landor & Fitch Dubai In a talk with ArabAd, Mariagrazia De Angelis, Managing Director at Landor & Fitch Dubai, discusses the future of design...
News In Brief IQOS, A Game Changer For Philip Morris In Its Commitment For A Smoke-Free Future Philip Morris International recently organised a webinar to stress on the substantial efforts and significant investments the company is putting...
Advertising Veteran Ad Man, Ramsay G. Najjar, Passes Away Professional ad man, author and communications guru Ramsay George Najjar passed away in Beirut on the morning of November 19,...
Industry Talk A new Paradigm Shift for the Tobacco Industry? For 150 years, the tobacco industry (TI) has been dependent on one increasingly embattled offering: combustible tobacco. And it is...
News In Brief PMI says it’s time to "Unsmoke the World" There are 1.1 billion smokers in the world today. And according to the World Health Organization (WHO), there will still...
Advertising Lebanon's Advertising Association Launches a Nationwide Communication Blitz to Revive Economy Lebanon Advertising Association (AA) has launched today a nationwide cross-industry multi-media communication campaign to help revive the economy, which has...
Advertising In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last...
Advertising Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’ Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...
Advertising Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019 It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising...
Branding Another challenging rebranding project for BOUTROS commissioned by ALARABIYA GROUP ALARABIYA GROUP News Network, the first Arab News channel launched in 2003, is now embarking on the largest expansion in...
Advertising Economic slowdown hits Lebanon OOH industry; spends drop 70-80% The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the...
Advertising Stories of Peace of Mind Narrated by Lebanese Filmmakers and Signed Blom Bank BLOM BANK’s recently launched campaign is like no other. This time, the bank decided to do things differently and rather...
